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Student Wang Yuwen from the Department of Business Administration applied what she learned to create her own brand.
Student Wang Yuwen from the Department of Business Administration applied what she learned to create her own brand.
Upholding traditional craftsmanship while innovating in modern e-commerce.
Upholding traditional craftsmanship while innovating in modern e-commerce.
果貿二代吳書成的數位轉型之路，將經營二十年的傳統市場攤位，成功打造為打破地域限制的電商名店。不僅締造月銷20萬顆的驚人佳績，更證明了眷村老手藝也能透過網路行銷，在數位浪潮中再創高峰。
Department of Business Administration
Department of Business Administration
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